WSU Vancouver Is, is a recruitment and development campaign for Washington State University Vancouver. With the goal to increase awareness leading to inquiry, application, and enrollment, our team was challanged to create and release a campaign that would do just that whilst highlighting the fun, sprited, and engaging college experience.
In my role as a multimedia designer on this project, I had the privellege of designing mutiple assets for the campaign including a post-interest card, several social media marketing assets, and updated banners for all of WSU Vancouver's social media platforms. With these designs, I opporated under the WSU Vancouver brand guidelines as well as included fun and energetic illustrations provided by my team to reach the overall target audience and highlight the overall fun, spirited, energetic, engaging, and authentic feel that the client was looking for.