Brand identity design is one of my favorite aspects of design. Meticulously choosing each stoke, color, and element to encpsulate the personality of a brand all while exploring a brands values, asperations, visions, and unique stories.
My passion is to create concepts that both resinate and represent the brand and its audience through unique and innovative ways. I strive to breath life into visual identities and help brands leave their marks on the world!
Velocity, a high intensity training gym that encourages their audience to push hard today for a better tomorrow, required a logo and color palette.
For this project, the client wanted to keep it feeing very young, energetic, and bold. That being said, we came up with a color palette that emulates youthful energy through it's vibrancy. We also used bold typography thoughout the brand to symbolize strength along with some hand crafted elements such as the custom "E" to symbolize flexability and movement.
Juno Jackets, an outwear company that specializes in protective ski and snowboarding attire that will accompany you in every adventure, required a logo and color palette.
For this project, the client and I created a cool toned color palette consisting of three varying blues and an off white to resonsate with the fresh and crisp snowy environment in which the attire exists. We then came up with a script logo in which we felt symbolized the easy flowing ski and snowbarding slopes. As a secondary mark, we used the snowflake icon which is also seen on the dotted "i" in the primary logo.